METU-BILTIR/UTEST is the first independent Product
Usability Unit in Turkey. Usability tests are carried out
in collaboration with our expert team. Unit's infrastructure and technological installation have been realized with the support of State Planning Organization. The international studies and research carried out by the Unit in years 2003 and 2004 were being supported by the European Union.
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In
the scope of EUROPEAN UNION Approximation Regulations we
procure collaboration in the process of provision of Usability
Standards aiming at improving Quality Infrastructure.
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In a research carried out in America, it is determined
that, 1 dollar spent for promotion campaigns before
the marketing of product is projected into selling profit
as 5 dollars, yet 1 dollar spent for use tests carried
out with target users is projected into selling profit
as 60 dollars. (Mayhew&Bias, 1994)
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